Thursday, January 22, 2015

Top Tips for An Effective SMS Marketing

World is now connected through mobile devices. If you want your business to stay ahead in the competition, then integrating mobile message marketing to your marketing mix is the best way. This post provides you with some informative tips that will help you in launching an effective bulk SMS marketing campaign.  Main Source

Sunday, January 18, 2015

How Can A Mobile Marketing Software Solution Help Your Campaign?

Mobile marketing can be the most effective way to generate substantial revenue. Surging popularity of mobile devices has caught the interest of business enterprises of all scales. When compared with the traditional forms of advertising such as newspaper ads, billboards or other, mobile marketing service seems to be a highly affordable choice. You can connect with sheer number of people through the mobile platform. However, tapping the limitless potential of mobile marketing demands expertise and planning. That is why it is wise to invest in custom mobile marketing software solutions of a reputed company. Go through the following points to find out why setting up mobile messaging software is beneficial for your campaign.

1. Generating personalized messages and sending it your targeted audience, customized software solutions can open up an interactive communication. Well targeted and properly assessed messages created with the software will give you full control over the marketing campaign. Not only the text messages, but you can also integrate multimedia messages, emails and voice channels with the help of mobile messaging software.

2. Responding to the customer queries is important to keep the customers engaged with your business operations. However, it won’t be possible to respond to each and every customer personally through the mobile platform, especially when the marketing campaign happens on a large scale. However, with the mobile messaging software, an automated response will be send to customers every time, thereby leaving a positive impression.

3. Measuring the effectiveness of a marketing campaign is possible only if we have the right set of analytical tools. Mobile messaging software with the advanced analytical capabilities and tracking system will help to analyze the response from customers and measure the success of the campaign.

Whether it is about deploying mobile messaging software or email marketing software, business enterprises need to choose the most reputed firm to trust with their work.

Sunday, January 11, 2015

Premium SMS for Revenue Generation

Increasing use of mobile messaging services has opened a new marketing channel for business organizations. Premium rate SMS services helps to generate new revenue streams for any business by providing the best services to existing and potential customers. Read on the post to find out the key benefits of premium rate SMS services. Main Source

Thursday, January 8, 2015

Top 5 Benefits of Email Marketing

Email communication has become a crucial part of our daily lives, as we can’t miss checking it on a frequent basis. Integrating email marketing solutions into your business marketing mix will be one of the smartest decisions. If you are having second thoughts about its benefits, let us check it out in detail. Go ahead and take a look at the following points to get a better perspective regarding the same.

1. Affordable: You don’t have to bother about the print or postage costs, when it comes to sending mail. All you have to do is set up an email hosting system to automate, track and evaluate the emails. When compared with the conventional mass media marketing techniques, this option is quite a cost-effective choice yet delivers the maximum return on investment.

2. Targeted marketing: In most cases, you are sending out emails only to the subscribed customers thereby increasing the conversion rates. Managing your subscriber list or appropriate segmentation allows you to target those customers who already have an interest in your business’s products and services.

3. Drive sales: Email marketing can generate revenue streams by taking advantage of impulse buying. Tempting call to action links can drive the customers to your website and eventually to sales.

4. Ease of use: You don’t need a highly specialized technical team to draft a mail, right? Creating, sharing and tracking the email marketing campaign are comparatively easy task. Moreover, it also comes with a lot of customization features so that you can host a unique marketing campaign for your business.

5. Metrics: Real time tracking of sales and customer engagement is possible with the email marketing services. So you can measure the outcomes and compare it with your investment. Email marketing solutions can be a great element for successful branding, provided you do it right with the help of reputed company.